How does the World’s No. 1 Brand Engage with Millennials & GenZ in Latin America? The Coca-Cola Company, the world’s largest beverage company, launched an interactive online radio station providing a 24/7 platform for GenY & GenZ Coca-Cola named the project with a unique and hip domain extension that connects with both generations thereby converting the valuable hard-to-reach demographic group into true believers of the brand and making them feel a sense of ownership and vested interest in the brand’s popularity and success. Coca-Cola.fm has become a true Cult Brand! Coca-Cola.FM is an online entertainment platform targeting consumers in Latin America with relevant music, video, live-stream concert and events, conversations and social media-powered content. Coca-Cola.FM is now the most listened to radio in Argentina and is also the most listened to online station in Latin America!